FELIPE LEDIER is a graphic designer , visual artist, and communications strategist with over 30 years of experience. Specializing in visual identity and editorial design for brands seeking sophistication and relevance, he is recognized for transforming concepts into consistent and memorable visual narratives.
His work combines technical rigor, research, and minimalist aesthetics with an authorial vision that connects art, culture, and technology. In addition to developing branding and communication projects for companies and startups , he also creates digital works and experimental projects—exploring semiotics, memetics, and artificial intelligence in unique pieces.
With in-depth expertise in graphic production—from planning to final finishing—he ensures impeccable quality at every stage. More than just delivering design, Felipe Ledier creates purposeful visual experiences, always guided by ethical values, diversity, inclusion, and sustainability.
Design with purpose, aesthetics with conscience.
#ledierdesign #ledier
Visual Manifesto:
Between the Digital and the Human:
The Design I Choose to Live By
Aesthetics:
I've always been fascinated by the idea of balance. That's why I chose phi (ϕ), the symbol of the golden ratio, as part of my brand—because I see beauty when form and meaning meet. The deep blue wasn't a coincidence either. It's intense, sophisticated, and conveys consistency.
My visual language draws from geometry and references from the Bauhaus and Alexandre Wollner, but it doesn't dwell solely on the past. It occurs at the intersection of the digital and the manual: between software and AI that provoke me to think differently and the stroke of a watercolor on paper. It's in this space that I seek authenticity.
Values:
Ethics and commitment are non-negotiable. I can't separate what I do from the causes I believe in: human rights, diversity, the environment, LGBTQIA+ issues, inclusion. All of this permeates my creative process.
My projects are based on research and the scientific method, but the interpretation is always personal. It is this authorial perspective that transforms knowledge into a unique expression.
I see design as something that goes far beyond aesthetics; it is also a cultural and political gesture.
Worldview:
I want anyone who encounters my work to feel inspiration, surprise, and enchantment. I want to provoke reflection and open conversations.
I believe that design can teach something essential for our time: Empathy. Every project requires immersion and attentive listening. And if the world learned to listen and observe like this, our relationships would be different.
My vision is harsh but sincere: Human beings have failed in their role as caretakers of the planet – they chose to exploit it to the limit. We are heading towards a collapse where a privileged few will find refuge in luxurious bunkers, while the majority will succumb to the consequences.
If I am remembered in the future, I want it to be as someone who raised ethical discussions in design, art, and LGBTQIA+ issues. Someone who cared, didn't remain silent—and used design to pave the way.
Philosophy & Values:
I believe that design is a method before it is aesthetics. Beauty arises from clarity, and clarity arises from research, listening, and technical rigor. Each project is built with scientific method and a critical eye: analyzing, understanding, proposing, testing, and refining. The result is always unique, because each client brings a story, a purpose, and a future they wish to design.
My values are non-negotiable:
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Ethics: There is no design without responsibility. Every visual choice communicates what we defend or silence.
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Inclusion: Projects must reflect the diversity of the real world, not an idealized bubble.
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Sustainability: Every piece created must speak to the future of the planet, not just the present market.
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Authenticity: I reject ready-made formulas; every brand deserves its own identity, not a copy of the neighbor's.
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Innovation: Technology is a tool, not a fetish. AI is an ally when used consciously, but it never replaces human intention.
This philosophy drives me: Uniting research and intuition, science and art, strategy and emotion. The design I practice is not neutral: it takes sides in what matters. Because brands that don't take a stand today are doomed to irrelevance tomorrow.