SAFRA Gallery: Visual Identity and Communication

Galeria SAFRA is a retail complex located in downtown Caucaia do Alto, Cotia, which sought to establish itself as a leading space for commerce and socializing in the region. To meet this need, I developed a comprehensive visual identity and communication project, encompassing everything from brand creation to developments in various materials.

 

The work began with the development of the brand and visual identity manual, ensuring consistency and flexibility for different applications. Next, I designed the facade, translating the brand identity into impactful visual elements aligned with the physical space of the property.

 

The proposal was complemented by the website layout, which offers a fluid and informative digital experience for visitors. Since then, I've continued to collaborate with Galeria SAFRA on creating layouts for seasonal events and social media posts , ensuring that the visual communication is always up-to-date and in harmony with the brand's identity.

 

This project reflects my ability to translate a business's values and objectives into complete visual solutions, aligned with practical and market needs.